Shopify developer for DTC brands
For brands that live or die on paid social, repeat orders and margin per customer.
When ads get pricier, the store has to earn more per visitor
Most DTC brands hit the same wall. Meta and TikTok costs rise, the first order barely breaks even, and profit depends on whether the customer comes back. The store is where that battle is won or lost, yet it is often a stock theme with a pile of apps bolted on.
My work for DTC brands starts from the numbers: contribution margin, repeat rate and payback period. Then I change the store to move them, from bundles and offers after checkout to retention email that fires on real behaviour. Related: Shopify CRO and Shopify subscriptions.
Where DTC stores usually leak money
- Weak first-order economics — bundles, tiered discounts and free-shipping thresholds set against your real margins.
- No offer after checkout — one-click upsells on the thank-you page that add order value without adding friction.
- Broken attribution — server-side events and Conversions API so Meta and Google optimise on real purchases.
- Retention left to chance — Klaviyo flows driven by browse, cart, replenishment and win-back signals.
- Landing pages that all look the same — ad-specific pages for each angle and audience, built in the theme so they stay fast.
- Slow mobile pages — image, script and app cleanup, because nearly all paid social traffic is on phones.
From first call to launch
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Discovery call
A free 30-minute call to map your goals, stack and timeline, with an honest read on what it will take.
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Fixed-scope proposal
A clear plan, timeline and fixed price. No hourly meters, no scope creep without your sign-off.
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Build in weekly sprints
Work happens on staging you can click through anytime, with weekly demos and a shared punch list.
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Launch & handover
QA across devices, analytics checks, documentation your team can use, and 30 days of post-launch support.
Why hire Omer
- 15+ years, 100+ projects across ecommerce, SaaS and enterprise, so senior judgment on every decision.
- Senior Shopify Developer (ex-Integriti) with platform depth, not tutorial-level theme tweaks.
- $25M+ in client revenue enabled through builds engineered to convert.
- Operator background ran ecommerce operations for Nello, a drink brand, so commercial trade-offs shape the build.
- Dubai-based, serving 6 countries with overlap across US, UK and Asia-Pacific hours.
Questions, answered
We already run Klaviyo. What would you change?
Can you help with our paid social landing pages?
How do you measure success?
How much does it cost?
How fast can you start?
Related services
Ready to get started?
The best way to explore working together is a quick conversation. Reach out through your preferred channel and let us discuss your project.