Turn data into decisions with expert analytics setup
I help businesses set up proper analytics foundations using GA4, Google Tag Manager, Looker Studio, Mixpanel, Hotjar, Microsoft Clarity, and LuckyOrange. From basic tracking to advanced attribution modeling, get the data you need to make smarter marketing decisions.
Services
Analytics services that unlock insights
From tracking setup to advanced modeling, build the data infrastructure your marketing needs.
Google Analytics 4 Setup
Complete GA4 implementation with custom events, enhanced e-commerce tracking, user properties, and audience configuration. Migrate from Universal Analytics or set up fresh with best practices from day one.
Google Tag Manager Implementation
Professional GTM setup with organized container architecture, custom triggers, variables, and data layer implementation. Track form submissions, scroll depth, video engagement, file downloads, and custom interactions.
Conversion Tracking & Attribution
Set up end-to-end conversion tracking across all marketing channels. Multi-touch attribution modeling, cross-domain tracking, and offline conversion imports to understand your true marketing ROI.
Custom Dashboards & Reporting
Build automated dashboards in Looker Studio that tell the story of your data. Real-time KPI tracking, executive summaries, and channel-specific reports that drive action, not just data overload.
A/B Testing Strategy
Design and implement data-driven experimentation programs. Hypothesis development, test design, statistical significance analysis, and iterative optimization to continuously improve conversion rates.
Marketing Mix Modeling
Advanced statistical modeling to understand the true impact of each marketing channel on your business outcomes. Budget allocation optimization, diminishing returns analysis, and forecasting to maximize marketing spend efficiency.
Process
How we build your analytics foundation
A systematic approach to turning your data chaos into actionable insights.
Audit & Discovery
Review your current tracking setup, identify data gaps, and understand your key business questions. Audit GA4, GTM, Mixpanel, Hotjar, Microsoft Clarity, and LuckyOrange configurations.
Measurement Plan
Define KPIs, create a tracking taxonomy, design the data layer, and document a comprehensive measurement plan aligned with your business objectives.
Implementation
Set up tracking, configure GTM containers, implement conversion tracking, build dashboards in Looker Studio, and QA every data point for accuracy.
Insights & Optimization
Deliver actionable insights from your data. Regular reporting, anomaly detection, A/B test analysis, and ongoing optimization recommendations based on what the numbers reveal.
Get Started
Ready to make data-driven decisions?
Let's audit your analytics setup and build a measurement foundation you can trust.
Get an Analytics Audit