Currently available for select engagements

Hire Head of Performance Marketing — paid channels, run daily

A Head of Performance Marketing runs your paid channels every day: the ad accounts, the creative testing cadence, the budget pacing, and the weekly reckoning against CAC targets. Hands-on in the platforms, close to the numbers, managing buyers or agencies with the authority of someone who can do their jobs. The right hire when paid is a serious line item and needs a serious owner.

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15+

Years Experience

100+

Projects Delivered

Countries Served

$25M+

Revenue Enabled

I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. I vet paid leaders inside actual ad accounts — structure, creative strategy, tracking setup — because this role is 90% craft. For P&L-level paid ownership, see performance marketing director.

What You Get

Paid run like an operation

Daily account management

Campaigns monitored and adjusted continuously: budgets paced, bids managed, underperformers paused. No account left to drift for weeks.

Creative testing cadence

New creative tested every week across hooks and formats, with winners scaled and losers retired on schedule. Creative fatigue caught before it costs you.

Budget pacing & allocation

Monthly budgets paced daily and shifted between campaigns and channels as performance dictates. Spend lands where the returns are.

Buyer & agency oversight

Specialists and agencies managed against clear targets with weekly reviews. The head knows good media buying when they see it — and calls out bad.

Tracking & feed hygiene

Pixels, conversions API, product feeds, and UTM discipline kept clean. The unglamorous maintenance that keeps reporting trustworthy.

Weekly performance reporting

A weekly readout: spend, CAC by channel and campaign, what changed, what is next. Problems visible in days.

How It Works

From drifting accounts to daily discipline

A structured engagement with no surprises — you’ll always know what’s happening and what’s next.

Account teardown

Every active account audited: structure, creative, audiences, tracking. Issues documented with fixes prioritized.

Rebuild & targets

Accounts restructured where needed, CAC targets set per campaign, creative pipeline started, tracking cleaned.

Daily operation

The optimization rhythm begins: monitoring, testing, pacing. Weekly report keeps you informed without drowning you.

Compound the wins

Winning creative and audiences scaled methodically; new channels tested on a schedule. Performance improves as a habit.

Why Omer

Why hire a head of performance marketing through a Fractional CTO

This is a craft role and I hire it like one: I look at how candidates structure accounts, how they think about creative, and whether their tracking is clean — because a head who cannot diagnose a broken pixel will optimize blind. Technical vetting is the difference between a real operator and a confident talker.

To find the paid operator your spend deserves, contact me.

FAQ

Frequently asked questions

What does this role cost?

Full-time $110k–$160k in most markets. Fractional or contract heads work when spend is growing but not yet at full-time-leadership scale.

Do they manage a team?

Usually one to three buyers or agency relationships. They are hired as much for their own craft as for management.

First 90 days?

Accounts audited and fixed, tracking cleaned, creative cadence running, CAC stabilizing. Most accounts show measurable improvement within 60 days of proper management.

How is success measured?

CAC vs target by channel, spend efficiency at scale, creative win rate, and reporting accuracy. Weekly numbers, monthly trends.

Head vs Director of Performance Marketing?

The head runs the channels day to day; the director owns the paid P&L and strategy at a higher level. If paid needs an operator-owner, hire the head.

Beyond the ad account

How I vet and stand up the measurement foundation when you hire a head of performance marketing

When you hire a head of performance marketing, the live-account walkthrough tells you whether someone can structure campaigns. It does not tell you whether they can think in systems, and that is the gap I close. I sit on the technical side of the table and hand candidates a real problem: here is our tracking, here is a plateau at a given spend level, show me how you would diagnose it. A strong operator talks about attribution windows, incrementality and contribution margin within minutes. A weaker one reaches straight for creative volume and bid tweaks. That single exercise separates a capable media buyer from a leader who can own a whole channel mix, and it is the part most founders skip.

Most of the damage I unwind sits in measurement, not media. Platform-reported ROAS is a marketing claim, not an accounting fact; Meta and Google each take credit for the same conversion, and since iOS 14.5 a meaningful share of events never reaches the pixel at all. So before anyone scales a budget I rebuild the plumbing: server-side tracking through a GTM server container, the Conversions API and Enhanced Conversions deduplicated against the browser pixel, Consent Mode v2 for EU traffic, and clean deterministic event IDs. Then I anchor the team to blended MER and contribution margin after cost of goods and shipping, rather than the inflated figures each platform reports to itself.

The stack I expect a serious head to own is small and opinionated. GA4 piped into BigQuery as the warehouse so analysis is not hostage to one dashboard; a blended attribution layer such as Northbeam, Triple Whale or Rockerbox for the daily read; Motion or Varos for creative-level analytics; and incrementality run through geo holdouts, conversion-lift studies or clean on/off tests rather than instinct. Good looks like a leader who can state payback period and cohort LTV by acquisition month, defend a budget shift with a holdout result, and tell you which of last week's winners were genuinely incremental. That fluency is what I am actually screening for behind the campaign structure.

The mistakes I fix recur with uncanny consistency. Scaling on last-click attribution, so brand and retargeting quietly harvest demand that paid social created. Trusting in-platform ROAS and running two profitable channels that lose money blended. Pouring out creative volume with no hypothesis, so nobody can say why a winner won or repeat it. No payback target, so cash gets locked into a 'profitable' channel with a nine-month return. And the most expensive one: hiring a channel operator when the business needs a systems thinker, then wondering why spend doubled and contribution margin did not. I make sure the person you hire is the second kind.

Who it's for

When clients hire me for this

Attribution has quietly broken

Platform ROAS still looks healthy, but revenue in the bank is flat and nobody can reconcile the two. I audit the tracking stack, expose the double-counting and signal loss, and define the measurement brief the new head has to inherit so they scale on real numbers, not dashboard theatre.

Spend is up, efficiency is down

The account is being run competently but has plateaued: more budget simply buys worse CAC. This is usually a systems problem, not a buying one, so I help you hire a head of performance marketing who fixes the measurement and channel mix rather than one who just pushes harder on the same levers.

Bringing paid in-house from an agency

You are leaving an agency and need the first senior in-house owner, but the agency controls the pixels, the Business Manager and the reporting logic. I handle the technical handover, make sure nothing is held hostage, and vet the hire who will own it all day to day.

Founder-led ads, first senior hire

The founder has run the ads on instinct and now needs to let go, but has no way to tell a genuine expert from a confident one. I run the technical interview and a paid trial brief on your behalf, so the first head of performance marketing you hire is someone you can actually trust with the budget.

Questions buyers ask

How do you vet a head of performance marketing before I commit?

Beyond the live-account walkthrough already described, I give candidates a real diagnostic brief: our tracking setup and a spend plateau, and ask them to talk through how they would find the problem. I listen for attribution, incrementality and contribution-margin reasoning. I also run a short paid trial where they audit your actual accounts. That combination exposes whether you are about to hire a head of performance marketing who thinks in systems or a buyer who optimises blind.

Can you run performance marketing in the interim while we recruit?

Yes. The search and onboarding for a senior hire can take two to three months, and spend should not drift in the meantime. As a fractional lead I will stabilise the accounts, fix the worst tracking issues and set the measurement foundation, so whoever you eventually hire inherits a clean, documented system rather than a mess they spend their first quarter undoing.

How long does it take to find and place the right person?

Sourcing and vetting a genuinely senior candidate typically runs six to ten weeks before anyone starts; the stronger operators are rarely on the market and need to be approached. That is separate from the onboarding ramp. If you need movement sooner, I cover the gap fractionally so you are not forced to hire a head of performance marketing in a rush and settle for the first plausible CV.

Which tools and stack should the hire actually own?

At minimum: GA4 feeding BigQuery, server-side tracking via a GTM server container, the Conversions API and Enhanced Conversions, and Consent Mode v2 for EU traffic. On top of that a blended attribution tool such as Northbeam, Triple Whale or Rockerbox, Motion or Varos for creative analytics, and Supermetrics or a direct pipe into Looker Studio for reporting. I check they can operate these, not just name them.

How is this different from hiring a media buyer or an agency?

A media buyer executes inside platforms; an agency rents you that execution. When you hire a head of performance marketing you are buying ownership: someone accountable for blended efficiency, measurement integrity, creative strategy and the budget across channels. The difference shows under pressure, when platform ROAS and bank revenue disagree. An operator tweaks bids; a head rebuilds how you measure and reallocates with conviction.

Does the right hire differ for B2B versus ecommerce?

Considerably, and it is a common hiring mistake to ignore it. Ecommerce rewards fast creative iteration, blended MER and cohort LTV tracking. B2B lives with long sales cycles, offline conversion imports from the CRM, lead-quality feedback loops and pipeline rather than ROAS. I adjust both the brief and the vetting to your model, so you hire a head of performance marketing whose instincts match how your revenue is actually made.

Currently available for select engagements

Get paid run properly

Share your ad spend by channel — I will tell you what kind of paid leadership it needs.

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