Hire Freelance Ecommerce Manager Ownership
Without the Full-Time Hire
You need someone who owns the ecommerce number — roadmap, vendors, trading decisions — before a full-time head is justified. That gap is what I fill.
Ownership, fractional
Between founder-doing-everything and a full-time head of ecommerce sits a dangerous gap: nobody owns the roadmap, agencies drift, and the store coasts. A freelance ecommerce manager fills it with senior ownership at a fraction of a salary — someone who has carried the number before.
I am Omer Muneer Qazi — 15+ years in engineering leadership plus genuine operator experience running Nello, a drink brand, day to day. I manage ecommerce as a P&L: trading calendar, CRO roadmap, vendor management, and the technical judgment to know when the devs are the problem and when they are not. This is fractional leadership inside my ecommerce practice — let’s discuss your number.
Everything a head of ecommerce does
- Ecommerce roadmap — a 90-day rolling plan across CRO, retention, merchandising, and tech — prioritized by expected return, with owners and deadlines.
- Trading calendar management — campaigns, launches, and promotional mechanics planned and executed — coordinated across email, site, and paid media so peaks land.
- Vendor and agency management — developers, designers, and media buyers managed against deliverables — with the technical literacy to call out bad work.
- CRO and analytics oversight — testing programs run, analytics kept honest, monthly reporting your board reads — SEO measured against revenue, not rankings.
- Tech and platform decisions — build-vs-buy calls, app audits, replatforming advice — made by someone who has implemented both sides and has no license to sell.
- Team enablement — your junior marketers leveled up by working alongside senior ownership — the engagement leaves a stronger team behind.
From audit to ownership
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Discovery call
A free 30-minute call: your revenue, team, vendors, and where ownership is missing — with an honest read on fit.
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Audit and 90-day plan
A fixed-scope onboarding: full ecommerce audit, stakeholder interviews, and the first 90-day roadmap — your preview before committing monthly.
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Monthly cadence
Weekly check-ins, monthly board-ready reporting, and direct access — operating inside your tools like a team member.
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Review and scale
Quarterly reviews against targets. Engagements flex up around peaks and down in quiet quarters — fractional means fractional.
Why hire Omer
- Ran a brand’s ecommerce operations — day-to-day P&L ownership at Nello, a drink brand. I have lived the trading calendar, not just advised on it.
- 15+ years of engineering leadership — Phaedra Solutions, Integriti, Napollo, Nabidios, EverestX. Technical decisions get senior judgment, not vendor pitches.
- 100+ projects, $25M+ revenue enabled across 6 countries — pattern recognition across dozens of ecommerce operations.
- Vendor-neutral — no agency to feed, no licenses to sell. Recommendations serve your P&L or they are not made.
- Fractional economics — senior ownership at a fraction of a full-time head, flexing with your seasons.
Questions, answered
How many hours per week does this involve?
Do you replace our agency?
What size business is this right for?
How fast can you get up to speed?
Can this convert to advisory later?
Ready to get started?
The best way to explore working together is a quick conversation. Reach out through your preferred channel and let us discuss your project.