Hire Ecommerce Specialist Who Owns Your Growth
Not tasks — outcomes. A senior ecommerce specialist who owns your roadmap across CRO, retention, merchandising, and platform decisions.
Specialist depth, owner mentality
Most ecommerce hires execute tickets; the roadmap stays empty and agencies drift. Hiring an ecommerce specialist should buy you the opposite: someone who has carried the number, sets the priorities, and tells you when the plan is wrong. I have done both sides — 15+ years in engineering leadership plus day-to-day P&L ownership running Nello, a drink brand. Details of working together are on my hire page.
That dual background is the whole offer: CRO programs grounded in statistics, retention and email lifecycle strategy, merchandising and trading calendars, and platform decisions (Shopify, apps, replatforming) made by someone who has implemented both sides. It sits inside my ecommerce practice, with SEO and acquisition measured against revenue — never vanity metrics.
Growth ownership, not task execution
- Growth roadmap — a 90-day rolling plan across CRO, retention, merchandising, and tech — prioritized by expected return, with owners and deadlines.
- CRO programs — hypothesis-driven testing on your funnel: research, prioritized backlog, properly implemented tests, and readouts your team learns from.
- Retention & lifecycle — email/SMS flows, win-back, and loyalty mechanics that turn one-time buyers into repeat revenue.
- Merchandising & trading — category strategy, promotional calendars, and pricing mechanics planned around margin — not just traffic.
- Platform & vendor decisions — build-vs-buy calls, app audits, agency management, and replatforming advice from someone with no licenses to sell.
- Analytics you can trust — GA4, attribution, and dashboards fixed and governed — so decisions run on numbers, not anecdotes.
From audit to ownership
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Discovery call
A free 30-minute call on your revenue, team, and where growth is stuck — with an honest read on the biggest lever.
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Ecommerce audit
A fixed-scope audit of funnel, retention, analytics, and tech — producing the ranked 90-day roadmap before any retainer begins.
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Execute in sprints
Weekly cadence inside your tools (Slack, Asana, Shopify) — roadmap items shipped, measured, and reported monthly.
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Review quarterly
Targets reviewed against the baseline we set together. Engagements flex with your seasons — up around peaks, lean in quiet quarters.
Why hire Omer
- Ran a brand's ecommerce P&L — day-to-day ownership at Nello, a drink brand. I have lived the trading calendar, not just advised on it.
- 15+ years of engineering leadership — Phaedra Solutions, Integriti, Napollo, Nabidios, EverestX. Technical calls get senior judgment.
- 100+ projects, $25M+ revenue enabled across 6 countries — pattern recognition across dozens of operations.
- Vendor-neutral — no agency to feed, no licenses to sell. Recommendations serve your P&L or they are not made.
- Dubai-based, global hours — working across UAE, US, UK, Canada, Pakistan, and Malaysia time zones.
Questions, answered
What does an ecommerce specialist actually do day to day?
How is this different from hiring an agency?
What size business is this right for?
Do you work project-based or on retainer?
How quickly will we see results?
Ready to get started?
The best way to explore working together is a quick conversation. Reach out through your preferred channel and let us discuss your project.