Hire PPC Expert — paid media strategy that scales
Most paid media waste comes from channels managed in silos — Google chases last-click, Meta chases cheap leads, and nobody owns the blended number. I run cross-channel PPC strategy where every platform has a role, budgets shift with marginal ROAS, and creative testing is centralized. The result is spend that scales without efficiency collapsing.
I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. I align every channel to one revenue target. Review my hiring model or the Google Ads deep-dive for channel specifics.
Cross-channel paid media, one revenue target
Cross-Channel Media Plan
One budget model across Google, Meta, and TikTok with each channel’s role — demand capture, demand creation, retargeting — defined. Spend shifts weekly toward the best marginal return, not the loudest platform report.
Tracking & Attribution Setup
Server-side tracking, GA4 conversions, and platform pixels configured clean so reported ROAS matches your CRM. I fix double-counting and broken events before scaling a single dollar of spend.
Creative Testing Framework
A structured testing cadence across hooks, formats, and angles with clear kill-and-scale rules. Winning concepts get iterated; losers die fast. Creative — not bidding — is the real growth lever.
Audience & Funnel Strategy
Full-funnel audiences from prospecting to retargeting, mapped to creative and landing pages. I segment by intent and margin so high-value customers get the budget they deserve.
Landing Page CRO Briefs
Paid traffic dies on weak pages. I deliver wireframe-level briefs for headlines, proof, and forms based on heatmap and session data — your team builds, I measure the lift.
Weekly Reporting & Scaling
One dashboard showing blended ROAS, CAC, and marginal returns per channel. Each week ends with a clear call: scale, hold, or cut — tied to your revenue targets, not platform vanity metrics.
Audit, rebuild, test, scale
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Week 1: Audit & Baseline
I audit every active account, tracking setup, and creative library. You get a scored report of what’s broken, what’s wasted, and the quickest wins.
Week 2: Rebuild & Tracking
Accounts get restructured around intent and margin; pixels and server-side events are fixed. Clean data comes before any budget increase.
Weeks 3–4: Test & Learn
Creative tests launch across channels with strict budgets and kill rules. Early data reveals which angles and audiences deserve real spend.
Ongoing: Scale & Optimize
Winners scale on marginal ROAS; losers get cut weekly. The testing pipeline never stops, so efficiency holds as spend grows.
Why strategy beats channel freelancers
Most PPC managers optimize the metric their platform rewards — Google’s conversions, Meta’s cheap leads. I’ve driven $25M+ in client revenue across 100+ projects in 6 countries, so I optimize your P&L: blended CAC, payback period, and the marginal dollar.
As a fractional CTO I also fix what freelancers can’t: broken tracking, slow landing pages, and CRM gaps that make good campaigns look bad. You get media buying plus the engineering judgment behind it.
PPC hiring FAQs
Which ad platforms do you manage?
Google, Meta, TikTok, and LinkedIn — with budgets allocated by marginal return, not habit. If a channel can’t prove its role in the funnel, its spend moves to one that can.
What budget do I need to start?
Enough to exit learning phases and test creative — typically a few thousand dollars monthly per channel. I’ll tell you honestly if your budget is too small to produce signal.
Do you guarantee ROAS?
No. I guarantee clean tracking, disciplined testing, and transparent weekly reporting. ROAS improves through creative iteration and funnel fixes — never through promises made before seeing your data.
Can you fix our tracking first?
Yes — tracking audits are often the highest-ROI first step. Broken pixels and double-counted conversions make good campaigns look bad; I fix measurement before recommending any spend increase.
Will you work with our in-house team?
Absolutely. I set strategy, testing frameworks, and reporting standards while your team executes day-to-day. The goal is a system your team can run — not permanent dependence on me.
Ready to hire a PPC expert?
Tell me your monthly budget and revenue targets. I’ll reply with an honest read on which channels deserve your spend — and which don’t.