Hire Sanity Developer — content as structured data

Sanity: real-time collaboration, GROQ, deeply customizable Studio, generous free tier — best for teams that want control. Contentful: more enterprise-polished, larger app ecosystem, simpler for non-technical admins. I recommend from your team's technical appetite.

For developers comfortable with APIs, GROQ clicks within days — it is expressive without being obscure. Your editors never see it; they get a clean Studio while developers get precise queries.

Yes — the datastore and CDN-backed API are built for scale, with production datasets far beyond typical marketing sites. Performance comes down to query design, which I get right from the start.

Generous free tier covers most projects; paid plans scale with usage and seats. I model the cost against your publishing volume during scoping so there are no surprises.

CMS setup with solid content modeling ships in two to four weeks; full site rebuilds on Sanity run six to twelve weeks depending on frontend scope.

Both. A lot of people hire a Sanity developer for a focused engagement: a schema review, a stuck migration, adding visual editing, or getting GROQ caching under control. I scope those as a fixed-outcome piece of work, usually one to two weeks. Larger rebuilds run as a project or a fractional retainer where I also set direction for your team. I'll tell you honestly which one your situation needs before you commit.

I work fixed-scope for defined pieces of work and on a monthly fractional retainer for ongoing ownership. A focused Sanity engagement, a schema rebuild, a migration, or wiring visual editing, typically lands in the low thousands to low tens of thousands depending on content volume and surfaces. I price after a short scoping call, never blind, and I'd rather right-size the brief than pad it. The free Sanity tier usually covers the platform cost itself during the build.

Sanity is frontend-agnostic and so am I. Most of my work pairs it with Next.js using next-sanity, on-demand revalidation and the Presentation tool, but I've delivered it with Astro, Nuxt, Remix and native apps through the client SDK. The content model is designed so the same GROQ queries feed whatever renders them. If you already have a frontend, I fit Sanity to it rather than forcing a rewrite.

Strapi and Payload are self-hosted and database-backed, so you own the infrastructure and the scaling. Headless WordPress keeps a familiar admin but drags its content model with it. Sanity is hosted, treats content as queryable structured data via GROQ, and ships a fully customisable React Studio. I'll recommend against Sanity if you genuinely need to self-host everything or your team won't touch a code-defined schema, but for structured, multi-surface content it's usually the strongest fit.

Yes, that's one of the most common reasons people hire me after an initial build. I retrofit the Presentation tool, stega-encoded overlays and draft perspectives so editors click on the live page and land on the exact field. It needs your frontend queries tagged and draft mode wired correctly, which is usually a few days of work rather than a rebuild, depending on how the original developer structured things.

That's the point of hiring a senior Sanity developer rather than the cheapest option. I keep the schema typed with TypeGen, document the content model and the migration scripts, and set up the Studio so editors are self-sufficient for day-to-day publishing. I'll do a handover with your developers covering GROQ patterns, the caching setup and how to extend the schema safely. You shouldn't need me on retainer unless you want ongoing strategic ownership.