Hire Drip Expert — ecommerce email on real behavior

Both are strong. Drip offers deeper workflow logic and often better pricing at scale; Klaviyo has broader native integrations. I evaluate against your catalog size, list size, and automation ambitions.

Yes — flows rebuilt natively in Drip’s workflow builder, historical engagement data preserved where possible, and parallel running until the new flows prove themselves.

Drip is built around ecommerce behavior and revenue attribution; Mailchimp is a generalist. For stores doing serious volume, Drip’s behavioral depth usually pays for itself quickly.

Well-built core workflows typically recover 5–15% of abandoned carts and lift repeat purchase rates measurably. I set targets from your baseline data, not industry averages.

Drip has SMS capabilities, and I integrate them into workflows where the numbers justify it. For SMS-first strategies I will recommend a dedicated platform.

I work either as a fixed-scope project or a monthly retainer. A full build-and-launch is a defined project with a clear deliverable and price agreed up front once I have seen your store and data. Ongoing optimisation, testing and reporting runs as a retainer. I am a senior solo consultant, not a volume agency, so I price on the depth of the architecture rather than per email. I will give you a firm figure after a short scoping call, not a vague range.

A typical Drip build runs around three to five weeks: data audit first, then an approved workflow blueprint, then build, QA against real purchase scenarios and launch. Headless or custom integrations add time because event tracking has to be wired and verified end to end. I would rather spend an extra few days confirming your data is clean than launch automation on top of broken events, since fixing that later costs far more than getting it right once.

Yes, this is one of the main reasons people hire a Drip expert rather than a generalist. When you are not on a natively supported platform, I send shopper activity, order and custom events through Drip's REST API with the properties your segments and Liquid need. I will also set up server-side tracking where client-side is unreliable, so your behavioural triggers fire accurately regardless of how your storefront is built.

Often. A good share of the people who hire me for Drip have an account that technically works but leaks revenue through missing conversions, overlapping workflows or poor list hygiene. I run a structured audit, show you exactly what is misconfigured and the revenue it is costing, then fix it in priority order. You get a written account map at the end so the next person inherits clarity rather than another mess.

Yes, it is part of any serious Drip engagement. I configure SPF, DKIM and a DMARC record aligned to your sending domain, advise on a dedicated versus shared IP based on your real volume, and build engagement-based segments and a sunset flow so you are not mailing dead contacts. Deliverability is not a one-off switch; I monitor placement after launch and adjust sending behaviour so your inbox rate stays healthy as volume grows.

Both. Some clients hire me to architect and launch, hand it over documented, and run it in-house. Others keep me on a retainer to run the testing programme, watch deliverability and attribution, and layer in new workflows as the business grows. The compounding gains in Drip come from disciplined iteration, so if you want the account to keep improving rather than drift, the retainer is where that happens.